Brainstorming your customers

Refusing to definitively kill off the 'will they won't they' story of toilet doors, Ryanair today announced a competition to find the most wacky ancillary revenue idea. A prize of €1,000 is being offered for the best idea selected after the closing date of March 30. The airline claims that following the outbreak of the toilet story it has been inundated with suggestions for revenue earning ideas including :

·        Charging for toilet paper – with O’Leary’s face on it,

·        Charging €2.50 to read the safety cards,

·        Charging €1 to use oxygen masks,

·        Charging €25 to use the emergency exit,

·        Charging €50 for bikini clad Cabin Crew.