Aer Lingus step up UK presence

Aer Lingus have begun stepping up the airline's profile in the UK prior to commencing operations form the new Gatwick base.

In a 6 month deal worth £800,000 the airline is sponsoring the 95.8 Capital FM Breakfast show with Johnny Vaughan and Lisa Snowdon. The multi media sponsorship commencing March will involve podcast sponsorship and on line and on air competitions.

Capital FM is part of the Global Radio Group and has 981,000 weekly listeners.

Last week the airline hired Golley Slater as it's first UK PR agency.