Ryanair introduce 3rd party advertising

Ryanair has introduced third party advertising on it's website for the first time. Advertising sales house Ad2One have been appointed to sell standard advertising such as banners and skyscrapers for mobile and FMCG (Fast Moving Consumer Goods) brands.

The move comes as part of the in house redesign of the airline's website which gives a cleaner feel than the previous edition. Ad2One also represent Lonely Planet, Expedia and eBay.

Michael Cawley, Deputy CEO and COO at the airline says that the revenue from selling advertising space will be used to defray the cost associated with web hosting.