The airline's CEO took the opportunity to stir the flames of controversy in the latest row concerning the airline's 2009 charity calendar.
Several weeks ago Ryanair fell foul of Sweden's Ethical Council Against Sexism in Advertising (ERK) when it ran an ad campaign featuring a model in a school girl's uniform. In advance of today's launch the airline sent a copy of the 2009 'Girls of Ryanair' calender to the ERK and Ryanair CEO Michael O'Leary turned up to today's photoshoot dressed in a (female) swimsuit and using the alias 'Miss Fly Free' to challenge concerns by the ERK that the airline uses scantily clad models as part of it's marketing strategy.
"Our cabin crew are all dressed in bikinis and we have never featured any naked pictures. This group (ERK) are hopelessly out of touch with reality - next year we will commision a Girls in Burkas Calendar just for the politically correct thought police at the ERK. Loony groups like the various institutes for Ugly Women are simply jealous of our good looking girls and just don't understand that if we featured ugly blokes like me nobody would buy our calendar and we would raise nothing for charity."
Proof that there definitely is no such thing as bad publicity !
The proceeds of this year's 'Girls of Ryanair' calendar will go the Simon Community.
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